Dragon’s Den viewers have branded Steven Bartlett the new ‘main guy’ of the BBC show, saying all the entrepreneurs are eager to seek funding from him above the other investors.
Ever since joining the BBC programme as an investor in 2021, audiences and fellow ‘Dragons’ alike have noticed that some ambitious business owners seem to go on the show exclusively for the Diary of a CEO podcaster, who is 31 years old.
And speaking to FEMAIL, a branding expert revealed