Tag: best of beauty 2023

The world of clean beauty can be a confusing — and even misleading — one to wade into. Long before Allure created the Clean Beauty seal as part of our annual Allure Best of Beauty Awards, we’d already witnessed countless marketing ploys, greenwashing attempts, and unscientific myths that proliferated through social media. Contrary to popular opinion, not every “natural” ingredient is beneficial to skin (think of poison ivy), and not every “chemical” is harmful or synthetic (even water is