For well-heeled motorists with money to burn and an itch to be individual, luxury car modification provides the perfect opportunity to drive something completely unique.
And in the UK, there’s one custom firm the rich and famous are flocking to for head-turning bespoke motors: Urban Automotive.
We were shown around Urban’s headquarters in Milton Keynes by founder and chief executive Simon Dearn to see first-hand why the likes of reality TV star Scott Disick, pop singer Olly Murs and football