Apple has apologised for a controversial advert plugging its new iPad following a fierce online backlash.
The one-minute clip shows a collection of artistic objects – including paints, books and musical instruments – being crushed by an industrial press.
The ‘tasteless’ and ‘insulting’ promo was widely slammed, including by English actor Hugh Grant.
The Love Actually star posted on X (formerly Twitter): ‘The destruction of the human experience. Courtesy of Silicon Valley.’
In a statement given to Ad Age, Apple
