Tag: Adidass

The Numbers: Yeezy’s impact on Adidas’s bottom line.

The Yeezy sales added €150 million to Adidas’s operating profit for the first half the year, “an incremental amount,” the sportswear maker said.

That’s partly because the revenue amounted to roughly half of the €800 million that Adidas took in from the Yeezy gear in the first half of 2022. And Adidas reported a steeply lower operating profit for the half-year: €236 million, versus €828 million a year earlier. Adidas blamed the