More than seven in ten adults don’t fully understand what the washing symbols mean on their clothes. A poll of 2,000 adults found 32 percent believe there are too many of them to comprehend, while 22 percent get confused by the varying instructions between different items.
And as a result, one in five have given up reading them altogether before loading the machine.
Washing machine symbols prove tricky, too – with synthetics cycle (76 percent), cold wash (49 percent), and gentle wash (48 percent) among the most unidentifiable cycles.
Sadly, for 34 percent, not properly following the washing instructions has led to their garments being ruined – with wool the most common fabric for this to happen to.
The study, commissioned by Smart Energy GB, also found 40 percent of Brits are looking for ways to be more energy efficient when doing laundry.
Of those polled who have a smart meter, 60 percent feel its in-home display has been integral to monitoring their energy use at home.
And 41 percent reckon it helps them have more of an idea of how much energy is used when doing their laundry.
Smart Energy GB has partnered with style advisor, Susannah Constantine, and Energy Saving Trust, to re-imagine laundry labels into easy-to-understand icons and provide tips, tricks, and hacks to help consumers lighten the laundry load and save energy this summer.
Susannah said: “For many people, summer is their favourite time of the year – but with children off school, families going on holidays, having BBQs or picnics, and spending more time out and about, it often means more washing.
“It doesn’t help matters that the symbols on laundry labels are so confusing that often we don’t look at them at all.
“That’s why I’m teaming up with Smart Energy GB to help the nation better manage their laundry habits and energy use, one load at a time, and reduce household bills.”
The OnePoll study also found 38 percent of adults have experienced shrunken clothes, while 36 percent have dyed items after accidentally mixing loads.
Velvet, silk, and corduroy are the fabrics Brits are least confident washing, while cotton, denim, and synthetics prove to be the easiest to clean.
When it comes to washing machines, the average adult only ever uses two settings – despite there being plenty to choose from.
The “quick wash” was named the most popular choice (59 percent), with only 29 percent opting for a “cold wash”, even though it can help with energy saving.
But four in ten want to be more energy efficient when doing their laundry, with 70 percent actively looking for tips and tricks on how they can reduce their household finances.
When seeking advice on how to do their washing and what labels mean, 57 percent rely on the internet for support, while 32 percent of those under the age of 25 ask a parent or guardian.
Victoria Bacon, director at Smart Energy GB, said: “Summer is the season for endless washing – whether it’s getting out grass, sunscreen, or ice-cream stains.
“Our research found that households are repeatedly using the same washing settings, but also seeking ways to be more energy efficient when doing laundry.
“Of course, the best way to track your energy usage is with a smart meter’s in-home display – but we also want to arm everyone with a few simple tricks to be more efficient with their laundry loads, so they can reduce their energy usage and save money.”