As the price of food continues to rocket, keeping the cost of the weekly shop from spiralling out of control is a top priority for cash-strapped families.
Almost every week, there’s more bad news: be it a tub of Lurpak hitting nearly £10 or the price of Heinz favourites soaring by up to 55 per cent.
It’s no wonder, then, that shoppers are flocking to join supermarket loyalty schemes as retailers beef up perks to attract customers.
We explain the