Decentraland is trying to bring the brand into a new era of fashion. by hosting the event Metaverse Fashion Week From March 24 to 27, it features runway shows, pop-up shops, exclusive NFT releases, and an Afterparty, which opens the door for anyone to attend fashion events from the comfort of their own home.
Metaverse Fashion Week showcases more than 50 luxury brands that sell both digital and physical goods through NFT.
For example, Tommy Hilfiger owns a virtual store where participants can design avatars to purchase limited-edition items from the Spring 2022 line, where shoppers can browse 3D images of the brand’s merchandise. For example, a hoodie with the Hilfiger logo that sells out quickly. And people can buy redeemed NFTs for real-life products that will be delivered to their homes. The online store is supported through a partnership with the Boson Protocol.
“When I founded the brand of the same name in 1985, I never thought I’d see a Fashion Week take place in a 3D virtual world,” Tommy Hilfiger said in a statement.declaration “As we explore the metaverse, I have seen inspiration from the power of digital technology and the opportunities it offers to engage with the community in relevant and interesting ways.”
Estée Lauder is a famous makeup and beauty brand. also launched a store in the metaverse to give away 10,000 NFTs inspired by the brand’s best-selling facial serum.
in the middle of the shop There is a structure shaped like the top of a serum bottle, which gives away free NFTs to participants who link their MetaMask wallet and can use it to give their avatar a golden glow. which shows the effect of the serum
“The metaverse opens up new possibilities for experiencing the narrative of beauty,” said Alex Box, creator of Estée Lauder NFT. It will immerse you in the ‘Radiance Aura,’ a constellation of sparkling and magic.”
More and more luxury and traditional fashion brands are moving into the metaverse in hopes of penetrating the growing market. which is expected to reach $800 billion by 2024, according to theestimateof Bloomberg Intelligence
About 75% of Gen Z consumers buy digital items within video games, and 60% believe companies should sell on the metaverse platform, according to a January survey of 1,001 American consumers by Obsess, whose store design was based. Trade virtually for brands such as Coach, Ralph Lauren and Christian Dior.
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