Full of form for Décathlon! For the third year in a row, the sporting goods brand finished at the top of the ranking of the most admired companies by the French, in a survey established by Ifop for Eight Advisory and
the Sunday Newspaper. This ranking is based on six criteria: performance, day-to-day utility, employer brand, innovation, environmental responsibility and image returned for France.
Decathlon thus climbs on the podium in the company of Peugeot and Leclerc, newcomer in the top 3. “The domination of Décathlon is however a little less hegemonic insofar as the company only wins on 2 of the 6 rankings by criterion (compared to 3 last year): innovation and the employer brand. Decathlon nevertheless benefits from a presence on the podium in 5 of the 6 classifications ”, details the JDD.
Doctolib, the rising star
Peugeot is anchored for its part in second place for the third consecutive year, while the distributor Leclerc benefits from “its strategy of accelerating the digitization of customer relations” to overthrow EDF. The health crisis thus played its part, with the development of the Drive system. But the star of the coronavirus epidemic is of course
Doctolib, the platform for making medical appointments which exploded with the vaccination campaign. It thus gained 32 places to settle at the gates of the top 10, leading the criterion “ability to improve daily life”.
Two other types of companies monopolize the top of the ranking: large transport companies (Airbus, Air France, SNCF) and luxury goods. Chanel, Louis Vuitton, Christian Dior and L’Oréal are thus in the top 5 of the criterion on the ability to give a good image of France.