For many she was a true “source of inspiration”. Deborah James, star presenter of a podcast dedicated to cancer, died on Tuesday after raising millions of pounds for research in a campaign that went viral, her family announced, hailing “her endless efforts to raise awareness” of the disease. Deborah James, 40, known as “Bowel Babe” on Instagram where she was followed by a million subscribers, announced in mid-May that she was in palliative care. For months, she told on the social network her daily fight against colorectal cancer.
She “has been an inspiration and we are immensely proud of her, her work and her activism to raise funds and her endless efforts to raise awareness about cancer,” her family wrote on Instagram Tuesday evening. , stating that she had died “peacefully” during the day.
Honored by the Queen of England
A few days after announcing that she was in palliative care, she had received the honorary title of Dame, awarded after the approval of Queen Elisabeth, for her “tireless campaign” against the disease. Prince William had gone to her home to hand her her medal.
Mother of two children aged 12 and 14, she had set herself the goal of raising 250,000 pounds before she died and had collected nearly 7 million in a few weeks after a campaign that had gone viral on social networks. Since her diagnosis in 2016, Deborah James, a former deputy head teacher, had made a name for herself by co-presenting the BBC podcast You, Me And The Big C (You, Me and Cancer), very popular show in the UK. She also wrote a book about her illness.
Reactions from Boris Johnson and Prince William
Her death provoked emotional reactions on social networks, Internet users hailing the “determination” and “incredible legacy” left by Deborah James. “I am terribly saddened to learn of the death of Dame Deborah James. What an inspiration she has been to so many,” British Prime Minister Boris Johnson tweeted. “Thanks to her, many lives will be saved. »
“Deborah was an inspirational woman of unwavering courage whose legacy will live on,” responded Prince William and his wife Kate.