The women’s sports channel DAZN Rise has been on the air for a year. Alice Mascia, head of the streaming provider in Germany, talks about success strategies and the paradox of her industry.
When Alice Mascia took over the management of the sports streaming provider DAZN in Germany, Austria and Switzerland in May 2022, her main mission was to become profitable. In addition to acquiring the broadcasting rights for the men’s Champions League until 2027, the Italian also attracted attention with the women’s sports channel Rise, which launched just over a year ago. The focus is on football, but golf, handball, basketball, field hockey and martial arts are also shown. At a meeting in a Munich café, Mascia takes a lot of time to take stock and talk about the changes in the sports industry.