Visualization of patents
Computer rendering – this is how ugly the Apple car is (supposedly)
The flawless surface is actually reminiscent of the Apple look
© Vanarama / pr
What could an Apple car look like? Nobody knows exactly. A 3D rendering optically implements the Group’s patents and combines this information with the Group’s design language. The result is breathtaking.
When will the Apple car come and what will it look like? This question is not only of concern to Apple fans, because if the car is built with the apple, it will turn the industry inside out. More “just another electric car” is expected from Apple. The company itself is silent and does not feed the public with the usual bits of information, drafts and prototypes.
The leasing company Vanarama is now jumping into this gap. She had a 3D rendering of an Apple car designed, which tries to incorporate the information from the Apple patents. “The rumors of an Apple-designed car started back in 2014 and have gained momentum since then,” said Andy Alderson, CEO of Vanarama. “This car has become a big thing in the automotive industry and elsewhere, and here at Vanarama we were excited to see what the Apple Car might look like. To get an idea of it, we looked for official patents owned by Apple were submitted by ourselves and combined with the design features and aesthetics that we are used to from the technology company. The result is our vision of the Apple car. “
Conventional pattern
The result is a more conventional coupé SUV that is pretty much in line with current fashions. Critics were sometimes appalled by the hideousness of the draft. You don’t like to contradict, but the objection is not entirely fair. Only a very simple model was constructed for the PR campaign, which lacks fine-tuning and elaboration of the details. It’s no more than a rough draft.
The outer skin shows the matte white finish typical of Apple, a color scheme that has been seen on a large number of Apple products since the introduction of the iPhone 4 in 2010. The front has a traditional radiator grille, which is superfluous in an electric vehicle, but takes on the look of the round ventilation openings of the MacBook Pro. The mock-up does not show a fully autonomous car without a steering wheel, but a steering wheel with built-in Siri, which is based on an Apple patent for an intelligent automatic assistant. The cockpit design is based on Apple patents for a customizable dashboard and seamless display. Rotatable front seats – also patented – create a living room-like ambience in the interior. It opens wide to the outside through the opposite doors and the missing B-pillar.
Build it yourself or have it built?
When it comes to Apple Car, the company is following a zigzag course. The original plan was to develop the car entirely in-house, but several cooperation partners have now been brought on board. The fundamental question is, is it wiser to have the iPhone-model car manufactured by another company and outsource the production to an external company – or to manufacture and market the product entirely yourself? And is a sales product the right way at all? The full profit margins that Apple normally achieves are unlikely to be achievable in this way in the automotive business.