Mahomes, Swift and Kelce, plus the story about the loser San Francisco. The Super Bowl shows once again: The American football league has understood the connection between sport and entertainment like no other.
It can happen that you lose track in the confetti rain after the Super Bowl – they dump the cubic meter volume of Scrooge McDuck’s money storage onto the playing field, and in the glitter all you see are the winners: the Kansas City Chiefs, who are with that cementing their place in the history books with their third Super Bowl triumph in five years; who, with their trip to the game in Frankfurt last November, played a significant role in the US football league NFL ramming its flag ever deeper into European soil. It can be heard from those around the league that the Chiefs will also travel across the Atlantic in the coming season: The Carolina Panthers will be Home team come to Munich, one of the nine already determined opponents for their home games: the Chiefs, to whom the NFL has assigned Germany, Austria and Switzerland as international marketing territories.