CoinEx, a crypto exchange serving more than 3 million registered users in over 200 countries and regions. Has revealed a brand new slogan – Making Crypto Trading Easier.
We interviewed Mr. Haipo Yang, Founder and CEO of CoinEx, and discussed topics related to CoinEx and the future development of the crypto industry.
Q: What are the considerations behind CoinEx’s new slogan – Make Crypto Trading Easier?
A: Today’s crypto market has entered a new stage in terms of technological advancement, market size and user base. At its peak, the total market capitalization of cryptocurrencies is $3 trillion. Meanwhile, Bitcoin has emerged as one of the top 10 most valuable assets in the world, surpassing Facebook. Cryptocurrency It is an important part of global assets and Crypto technology is also influencing more industries and users.
at the same time Many people are intimidated by Crypto technology, but in their view This market is reserved for interested and professional investors only. Such schemes are not entirely baseless — many trading platforms are designed for true professionals. They simply introduce new functionalities and consolidate all the features and products regardless of user capabilities. which does not support many newcomers
Imagine an average user visiting crypto exchanges to buy Bitcoin. However, with derivatives like delivery contracts and European options, he has no idea how to buy Bitcoin, and is the platform really designed for the general public? They think users might want this or that. But ignore the most important fact that for most users. It’s not always easy to complete your first crypto trade.
Decentralized Crypto Technology was created to serve the public in the first place. Every crypto user deserves respect. Not just a professional The neglect of startups and small traders goes against the traditional mission of the crypto sector, which is to break the monopoly of finance.
As a result, we work to eliminate user concerns about the crypto industry and break the financial shackles. We want to send the message that crypto trading is a playing field and finance is not a privilege for certain people. As a gateway to the crypto market, CoinEx allows users to easily complete individual crypto transactions.
Q: Upgrading CoinEx’s slogan involves a strategic adjustment in terms of branding, product, and technology. Can you share some of CoinEx’s future vision and strategic plan?
A: CoinEx will “make crypto trading easier” through its products, token lists and user services.
First of all, when it comes to products, CoinEx promises to offer sufficient and satisfactory functionality. Unlike many exchanges with many redundant functions, CoinEx pursues “simpler”. This does not mean that there are some things you can do on CoinEx. On the other hand, we aim to change the complexity. Become simple by creating products that meet real needs.
We also attach great importance to the token list, which CoinMarketCap It lists nearly 20,000 crypto assets worldwide, however, many of them are high-risk. as we see today Most trading platforms suffer from a lack of diversity or junk assets. This is why our research team has spent a lot of time screening the cryptos available in the market to some extent, and CoinEx saves its users from the trouble of filtering their risks. This allows them to easily invest in assets to reduce user workload.
Last but not least, CoinEx focuses on user service, where at CoinEx we provide professional user service. Efficient and thoughtful when beginners get confused with crypto-related products, this is often the case. They can turn to our easy-to-use beginner’s guide. All Comprehensive Help Documentation and humanitarian user support. CoinEx respects individual users through its first-class service.
Q: Compared to the past Many professional investors such as VC firms, hedge funds and asset manager has joined the crypto market Will this raise the investment threshold of the crypto space? Do retail investors still have opportunities in such markets?
A: Professional investors and retail investors do not have opposite relationships. The fact that more and more investors are joining the industry It comes from market awareness and injecting more liquidity into the crypto space. It is common for established markets to attract a wide range of investors. But that doesn’t mean there is no opportunity for small investors.
We can compare the crypto market with the general financial market. in general financial markets Large investment banks are often centralized. Companies have to go through a complex process before going public, so shares can only be issued through large institutions. While the primary market is for professional investors only, retail investors, on the other hand, are excluded from this process.
Such centralized monopolies create high costs and create high thresholds. basically Issuing shares will fund project teams and create investment opportunities for investors. meanwhile Intermediaries such as investment banks and VC firms have not improved capital efficiency. Blockchain and crypto technologies have introduced a new decentralized solution that allows individual investors to participate directly in the major markets through IDOs and IEOs, thus breaking the monopoly of professional investors.
in the past few years We have seen many new attempts in the crypto industry, covering DeFi, meme, and Play-to-Earn. Many of these new categories are not created by professional traders. and not designed for large institutions The crypto sector is now accessible to everyone, meaning every investor has the opportunity to profit from cryptos.
Q: In the past two years of rapid growth, CoinEx has always focused on user experience and user needs. How do you implement “easier” during continuous iteration of its products? In the future, what are your priorities in improving your trading experience?
A: We have focused on mechanisms, interactions, and suggested content when upgrading CoinEx products, whereby users use the products to achieve their desired goals. As such, “easier” means that we should help users achieve that goal. as soon as possible
for the mechanism of the product We hope that users achieve their goals through the simplest actions. For example, Swap, a new feature recently introduced by CoinEx, allows users to achieve one simple goal, which is to exchange one type of cryptocurrency for another. one Unlike other swap products that often ask users to consider complex conditions such as discrepancies, market prices, and limit prices, CoinEx Swap is supported by a set of independently developed intelligent algorithms. This requires the user to enter only the target cryptos and the Swap amount and everything else is handled by CoinEx. With Swap, users benefit from fast conversions at great prices.
In addition to the mechanism We also value interactions. This covers page interactions and visual instructions. Rather than nesting all the functions and data on one page, CoinEx tries to keep things simple. that allows users to quickly identify the desired function the first time. moreover We will improve the text recommendations and product descriptions in the content guidelines. Help all users get started with CoinEx right away with easy-to-use expressions.
During the interview, Haipo Yang also mentioned improving user experience as a never-ending process. He said product development required relentless effort, CoinEx insisted that crypto assets should be released to the general public. aims for “Break the financial shackles” and strive to make it “easier” with user-centric design (UCD) or user-driven development (UDD) by improving products. We have every reason to believe that, driven by CoinEx’s efforts, the crypto trading sector will provide more opportunities for retail investors.