Will the illuminations on the Champs-Elysées turn red as was the case in 2021? Answer this Sunday at 7:35 p.m. but the question arises with the new partner of the Comité des Champs-Elysées to illuminate the most beautiful avenue in the world. Coca-Cola is the new partner of the committee for this “magic moment”.
Christmas is a time the Atlanta-based company enjoys. “Coca-Cola and Christmas are a story that has lasted since the 1920s, the date of the first appearances of Santa Claus in his countryside,” recalls the multinational. But Santa isn’t red because of Coca-Cola.
The Illuminations of the Champs-Elysées are not the only major Parisian event that Coca-Cola is joining forces with this year. Indeed, the brand is also a partner of the 2024 Olympic Games, “a unique highlight to create a positive impact and a lasting legacy”, indicates the brand.