Why deprive yourself of an asset that works? In addition to the lunchtime slot that he holds by the microphone, Pascal Praud also arrives during the morning of Europe 1. The radio will broadcast “L’heure des pros”, the flagship program that the host orchestrates on CNews , from January 8.
The show will land on the station “between 9 a.m. and 9:30 a.m.”, just after Dimitri Pavlenko’s morning show and before Thomas Isle’s “Media Culture” program, thus reduced by half an hour, Europe 1 said in a press release.
Always more Praud
Pilfered last year from RTL, Pascal Praud will then continue to “spotlight Europe 1 listeners” in “Pascal Praud and you”, from 11 a.m. to 1 p.m. The station of the Lagardère group, bought by Vivendi, the group of billionaire Vincent Bolloré, continues the merger started in 2021 with CNews. And “strengthens its information offering”, she underlines.
For the first time since 2013, Europe 1 saw its audiences increase slightly over one year at the start of the school year (September-October), gaining 0.1 points for a cumulative audience of 3.8%, while remaining last in the radio rankings. generalists. “Information” was the “engine” of this slight growth, the president of the Lagardère News group, Constance Benqué, told AFP in November, praising the performances of Pascal Praud, Dimitri Pavlenko and Laurence Ferrari.
Synergies with bolloraise sauce
The takeover of Lagardère by Vivendi, owner of CNews, was finalized in November. But the synergies between Europe 1 and the continuous news channel started in 2021, causing a wave of departures of journalists fearing a right-wing shift in the radio’s editorial line. The show “Punchline”, presented by Laurence Ferrari, has been partly co-broadcast by Europe 1 and CNews since the start of the 2021 school year.
In addition to CNews and Europe 1, Pascal Praud also writes a column in the JDD, another Lagardère title, since August and the reappearance of the Sunday newspaper after 40 days of strike. The movement, which resulted in the departure of almost the entire editorial staff, aimed to contest the arrival at its head of Geoffroy Lejeune, a journalist with a strong right-wing influence.