Central Department Store in Central Retail Moving forward to become the retail leader of the future who truly understands every generation of customers, celebrating its 75th anniversary in a big way. Announcing the 1 (The One) handshake to launch the latest features “C-Collectibles” on The 1 App Penetrating the lifestyles of customers in the digital age Big event, offering a special experience, launching NFT Limited Edition with “75th Central Shopping Bag Collection” as the first department store in Southeast Asia packed with many benefits presented under the concept “ALL AT CENTRAL” because every good story Happened at the Central Department Store Designed by “Warrior Mulmanas” Leading Thai artists Create 8 special works of art that are worth collecting. Limited quantity, only 3,575 pieces in the world, ready for ownership. From 1 Sep 2022 until 31 Oct 2022 through a variety of ownership channels both online and offline Including easily received via The 1 App instead of thanking customers for trusting Central Department Store to be beside everyone and every lifestyle for 75 years.
The launch of the NFT (Non-fungible Token) art collection for customers to collect in a Limited this time Be part of the grand 75th anniversary celebration of Central Department Store atElevate the offering of exclusivity through a new form of CRM that allows customers to receive special privileges in the form of NFT. to fill Modern lifestyle of the new generation Ready to open a full shopping experience in the digital world through the concept of “ALL THE PLATFORM” aiming to create an innovative department store by expanding services to meet the full and fun lifestyle of people of all generations.
Rawisara Chirathivat, Chief Marketing Officer, Central Department Store Company Limited, a subsidiary of Central Retail Said, “Central Department Store has been with Thai people for 75 years. We go through things together and never stop innovating for Beyond Experience. because our heart is customer smile It is the origin of the ‘ALL AT CENTRAL’ concept, reinforcing its position as the center of every generation. Every moment of happiness is born here. We are clear and attentive to the creation of new marketing. to be inspired in people’s lives Leading the trend through all ages Including the current world with NFT as a new asset that is hot. The special thing is that every piece will always be the only one in the world. So we created NFT collection with “75th Central Shopping Bag Collection” for our customers. which is a special piece than anyone else because in addition to collecting, they also receive special benefits and gifts that we have prepared to surprise those who own this collection only.”
Kawin Tanguthaisak, Managing Director, The 1 said, “The 1 is very pleased to celebrate the 75th anniversary of Central Department Store. Along with providing an NFT collection to over 19 million The 1 members through The 1 App, this collaboration is in line with The 1’s Center of Life Platform vision to not only provide a superior experience covering every lifestyle. Yet it continues to grow and stay ahead of the curve to bring the very best to The 1 members first. The 1 members can easily collect and own this exclusive NFT collection through the latest features. ‘C-Collectibles’ on The 1 App. You can also follow updates on various benefits at Central and The 1 will be provided to the owner of only 3,575 NFTs in the world conveniently via The 1 App as well. ”
Kowin Kulruchakon, Chief Innovation Officer, Central Retail Digital, a subsidiary of Central Retail said, “To prepare for entering the world of Metaverse and this is a great event for the retail industry in Thailand. where customers will experience a special experience To access future technologies Web3 by generating NFT (Non-Fungible Token). In addition to using this NFT to accumulate. We also combine it with benefits. and a special gift to the members who have owned them as well It also includes using Web3 technology to create “C-Collectibles” for easy NFT retention tools for customers. where customers do not have to download Wallet from other places to store separately It is convenient to use. And also create a good experience for customers as well.”
by “75th Central Shopping Bag Collection” created by Khun Nakrab Mulmanus A famous artist who loves to draw together a time in history to create a fascinating and unique story. The inspiration for this collection is to tell stories of memories of each era from 1950s to 2020 by picking up “Central Bags” which are like “Bag of Happiness” to connect people, society, lifestyles and characters of each era. that change over time Along with telling the evolution of the Central Department Store that always presents products for every lifestyle Since the old record player to today’s most advanced VR machines. as confirmation thatEven if the world changes Central Department Store always has everything for customers.
For this collaboration, Khun Nakrab said, “This collaboration with Central Department Store is the first NFT project in my life, and as a worker, I am very pleased and delighted to be joining forces with Central Department Store for this collaboration.Create art through new channels People usually view our art through art exhibitions or social media. This time, it is open to collecting jobs through the only digital asset in the world. cannot be duplicated or copied. Plus, it has a lot of extra privileges, so I feel like it’s new and very exciting.”
NFT Portfolio“75th Central Shopping Bag Collection”Divided into 3 levels: Common, Normal (2,750), Rare, Rare Item (750) and Legendary, the world’s few legendary items (75) for a total of 3,575 items. Each level comes with rights. There are 8 different specials and details as follows:
- 1950s (Legendary Level):The work recounts the beginning of Central Department Store ‘Central The Original Store’. The lady in the picture is holding imported books from abroad which Central has brought in for sale. which opens a wide world of aesthetics Hua Lamphong is a backdrop that is full of life in the city of that era. Decorate with a tram used as a means of transporting people to the Central Department Store.
- 1960s (Legendary Level):The 1960s were the decade of the entertainment industry for both film and television. The Central Department Store at that time sold radio and television, something every household wished to own. At the end of this decade, people are still excited to watch the Apollo 11 spacecraft landing on the moon. Central Department Store also held a festival for American products to welcome the phenomenon of American fever during that period.
- 1970s (Rare Level):The 70s were the era of the people. The cinema is also a hub for teenagers in both Wang Burapha and Chidlom, where the new Central Department Store ‘Central Chidlom’ is located, with music and light from the disco dance floor.
- 1980s (Rare Level):The 80s, a time of vibrant colors and inspiration from outdoor sports, video games and nightlife. The backdrop of the picture is “Central Ladprao” that was newly launched this decade. Stand out with the bright blue central bag.
- 1990s (Common level):The era of the recognizable red Central bag was born during this time with the opening of ‘Central Ratchaprasong’ (currently Central World). Symbol of the 90s with tamagotchi and cassette tapes.
- 2000s (Common level):2000’s works tell a story celebrating the beginning of the new millennium. attached to the advancement in technology arrival of computers into the booming era of the Internet, reflecting the spirit of an era that prioritizes moving forward. In this decade, the giant Christmas tree-covered Central World has become a memorable and important landmark of the festival. celebrate
- 2010s (Common level):The era of social media prevalence and the emergence of artificial intelligence An era in which diversity is recognized With the backdrop is “Central Embassy” which was launched during this period.
- 2020s (Common level):The present world reveals the girls in the Metaverse world, ready for the future. The world’s flowering trees symbolize sustainable growth initiatives. The white dove in the 1950s reappears with a rainbow representing the endlessly blooming hope.
for NFT“75th Central Shopping Bag Collection”This exclusive is ready to open for ownership between 1 Sept. 65 – 31 Oct. 65 through 3 activities:
- Get free NFT! Just register through the feature.C-Collectibles on The 1 AppStart giving away on September 1, ’16 at 00.00 until September 7, ’16 at 12:00 p.m., with a random box to be opened for a chance to win NFT at the same time at 5:00 p.m.
- special! For shoppers who have accumulated purchases of 10,000 baht / 20,000 baht or 50,000 baht during the8 Sep. 65 – 31 Oct. 20 can receive NFT without winning When you successfully complete the mission of Central NFT Shopping Bag on The 1 App, don’t forget! Claim the rewards to receive the code and complete the NFT C-Collectibles feature on The 1 App right away.
- Get a chance to win easily by Snap & Share and check-in at Central Landmarks, only in Bangkok. (Central at Central World Exhibited 8-11 Sept. 65 and 17-31 Oct. 65, Bangkok Art and Culture Center Exhibit date15 – 18 gSept. 65, Bangkok Railway Station (Hua Lamphong), exhibited from 22 – 25 Oct. 65, Bangrak Central Post Office, exhibited from 29 Sept. – 2 Oct. 65, Chatuchak Park (3 doors) organized. Show date 6 – 9 Oct. 65, and Central Ladprao Exhibit 13-16 Oct 65) Follow the details of the Landmarks arrangement athttps://www.facebook.com/CentralDepartmentStore
Come and join us to celebrate the great 75th anniversary of Central Department Store. Ready to own a special collection of NFT works. And grab the most exclusive benefits that are not limited to owners of this NFT collection.www.central.co.th/th/nftand download The 1 App atwww.the1.co.th/rewards/xTo prepare to receive NFT “75th Central Shopping Bag Collection” today
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