The distributor Casino announced on Friday a “major partnership project” with the Prosol group, the fruit, vegetable, fish and dairy division of the Grand Frais brand, from which it wishes to import the successful concept into part of its network by matter of fresh produce. The heavily indebted Casino group is in the middle of a conciliation procedure. He had warned on Wednesday that suitors ready to inject fresh money into the group would have to submit their offer by July 3 at the latest.
Friday evening, a press release indicates that “the Prosol and Casino groups announce that they have concluded today a preliminary agreement relating to a major partnership under the terms of which the Prosol group would implement the “Fresh” concept that it successfully developed in within Casino hypermarkets and supermarkets and certain stores of the Monoprix brand.
“This partnership will make it possible to take advantage of the unparalleled expertise of Group Prosol in terms of fresh products (fruits and vegetables, dairy and creamery products, fish, meat) to apply it in the ideal geographies in which the Casino Group is established. “, is it indicated. Prosol heads the fruit and vegetable activity of Grand Frais, the most important of the brand which has nearly 300 stores and employs some 10,000 people in France for a turnover of around 3.5 billion euros. It has been designated the favorite specialized food brand of the French according to the EY-Parthenon 2022 ranking.