Carolin Kebekus attacks momfluencers – and shows how it can be done better

ARD comedy
“Fucking up is everyday life”: Carolin Kebekus attacks momfluencers – and shows how it can be done better

In the new edition of her show, Carolin Kebekus attacks momfluencers who shamelessly exploit their supposedly healthy family life to earn money. The comedienne counters this with a realistic image.

The ideal world, as staged by influencers on Instagram, has long been a thorn in Carolin Kebekus’ side. In the new edition of her show, the comedienne has now tackled a specific species that stands out due to a special distortion of reality: Momfluencer. In other words, parents who earn their money by presenting their family life as perfectly as possible on the Internet. There are many of them, as Kebekus notes. Even “more than cargo bikes in Berlin Mitte”.

The reason for this: A lot of money can be made on Instagram with private life. From baby clothes to lunch boxes to breakfast, you can advertise a variety of products – and link directly to the appropriate online shop. To ensure that people click diligently, the sweet little ones often have to help out.

Now, of course, Kebekus is aware that children have also appeared in advertisements in the past. But she sees a subtle difference: “Little Federico was booked and paid for by an advertising company at the time, but the children work in the Instagram age for free for their parents.” But that sometimes has far-reaching consequences: In the family, the little ones are not subject to any occupational safety rights for children that ensure that they are only allowed to work a few hours a day. That is difficult to control at home. Or as Kebekus says: “Those Conditions used to only exist with the Kelly Family – and we all know where that ends.”

Carolin Kebekus advocates more honesty

Another downside of the momfluencer glut: With their supposedly healthy staging of reality, they put a lot of normal families under pressure, whose lives are not always “instagrammable”, but a daily struggle.

That’s why Carolin Kebekus pleads for more honesty in the whole parent discussion: “So let’s stop hiding these problems and pretending that there is a solution for everything.” Because it’s always good to know that you’re not alone.

For this reason, her editors asked around and asked friends, family, colleagues: Where did you really screw up as parents? All stressed families can listen to the collected stories when they feel like they are the worst parents in the world. To retrieve these stories, Kebekus has set up a hotline that fathers and mothers can call anytime they need confirmation. True to the motto: “Nobody is perfect, screwing up is everyday life.”

“The Carolin Kebekus Show” always runs on Thursdays at 10:50 p.m. in the first. The show starts at 8 p.m in the ARD media library available