Cardigans, berets, and straight pants: the year 2024 heralds the great return of grandparents’ style according to Pinterest predictions. The trendy social network, known for being THE reference in inspiration for Gen Z with its continuous flow of photos, reveals its forecasts on 2024 trends in a press release. By examining popular searches at the end of the year, Pinterest predicts a growing craze for this retro style which is likely to cause a sensation. And guess what? Influential icons, like rapper Tyler, The Creator, with his clothing brand Golf Le Fleur, have already adopted this trend which perfectly mixes vintage with streetwear in a colorful style with materials such as corduroy and accessories like the beret. A true style statement that pays homage to the timeless charm of the elderly. Ready to adopt the grandparent look in 2024?
Cardigans, sleeveless sweaters and suit jackets
The “grandfather” look, as perceived by Gen Z, is revealed through three essential pieces that appeal to fans of this trend: the colorful, buttoned wool cardigan, the sleeveless sweater decorated with a small coat of arms , and the oversized suit jacket. These three tops, emblematic of vintage style, give the impression that young people are reinventing their grandparents’ clothes.
According to data collected by Pinterest over two years, the terms “vintage streetwear” saw a 55% increase in interest and searches. Mixed, casual and often colorful, these items go well with streetwear outfits, such as a polo shirt worn under the cardigan, a simple white t-shirt under the sleeveless sweater, or basic jeans with the suit jacket.
The return of the beret
The “Grandfather” trend, predicted as the fashion trend of 2024 by Pinterest with an increase of more than 65% in global searches from July 2018 to June 2023 on the application, cannot be complete without a headgear. Velvet cap, chapka with visor, balaclava, everything is there, but one accessory stands out: the beret. Adopted by fashion-loving celebrities, such as the French team football player Jules Koundé, the beret is a key piece of the trend adopted by the most daring people who want to follow the “grandfather style”, which also records a 60% search increase. Lacoste seized the opportunity with a collection of berets that became a best-seller, which appealed to fans of this casual and retro chic fashion which will soon become very popular according to Pinterest predictions.
Associated with a renewal of interest in accessories such as brooches, rings, as well as refined materials such as velvet for pants or jackets, and classic brown pants, the trend of “Cool Grandpas”, adopted by the Gen Z, promises a version merging the chic and comfort of streetwear for the year 2024. This evolution of grandpa’s wardrobe is strongly anticipated, with the guarantee of Pinterest, which has already seen its previous predictions reach a realization rate of 80 % for four consecutive years.