Brut’s BrutX platform (illustration) – GROSS
A new competitor – French – of Netflix. Brut, a 100% video news media, announced on Wednesday the launch of BrutX, a subscription-based “engaged entertainment” streaming offer, based on its editorial line, which gives pride of place to international societal issues.
New to the now crowded subscription video streaming (SVOD) market, BrutX is available in France for 4.99 euros per month via the Internet, application or television with certain operators (Free and Orange) or third-party platforms (Apple TV, Android TV, Chromecast, Airplay).
A platform claimed to be “progressive”
Environment, women’s rights, fight against discrimination, reflections on gender, love, diversity or power: the new platform, claimed to be “progressive”, promises to mix all these themes through longer formats. On the program: one documentary per week and “a large exclusive series per month”, for a content offering called “to ramp up”, assured Claire Basini, Deputy Managing Director of Brut, at a press conference.
Headlining the fiction side, the series Veneno, a new creation from the producers of La Casa de papel, recounting the sulphurous life of a Spanish transgender muse of the 1990s. “We felt it was important to be able to offer our community, but also a wider audience, films, series, documentaries aligned with the great values on which Brut is founded, ”explained Guillaume Lacroix, one of the co-founders of video media.
A corridor of expression for committed designers
“We really want to be a corridor of expression for committed creators with a very strong outlook on the world”, added the CEO, for whom “French humanism” on which the success of Brut is based “works everywhere in the world for the new generations ”.
According to audience data from Tubular Global in 2020, Brut had 300 million monthly viewers worldwide, 1 billion active users worldwide, 70% of whom are under the age of 35. With this global media status, Brut intends to launch BrutX internationally, following a “very clear strategy”: first “to produce and acquire at least two-thirds of our content within two years” in order to own it. all the rights and then be able to “exploit them as you want”, said Guillaume Lacroix.
Internationally, “maybe we will do Europe, then the whole world, but we are already thinking with our teams” in India, where Brut is number one, said the head of the media.