Bruno Cardot, farmer from Aisne. – B. Cardot
- A farmer from Aisne uses social networks to talk about his work.
- Staging, humor and self-deprecation are his ingredients to reach his target.
- He intends to break the clichés on agriculture and “restore certain truths”.
” Hi Hi “. This is the gimmick that Bruno Cardot places at the beginning of each of the videos he publishes. This farmer living in the Aisne has decided to use social networks to talk about his job like no one else does: with humor, of course, but with determination in the message he intends to convey.
At 48, Bruno Cardot is the owner of a farm he owns from his father and in which he produces cereals, potatoes, rapeseed and beetroot. He also had a cattle breeder activity “which ends in lack of profitability”, he laments. When asked if he considers himself a big producer, Bruno slips us a little tackle from the families, no doubt well deserved: “They always want to stick labels on our backs. If I tell you that I have 50 hectares, you are going to look at me with one eye, if I tell you that I have 500, you are going to look at me with another eye, ”he jokes.
“We have a good back on a number of subjects”
His job, he does as he was taught but with discernment. And one day, he had had enough of agri-bashing, even if he didn’t like that word: “I am aware and I understand that today everyone wants to know what they have in. his plate. Except that we are denigrated all the time and we have a good back on a number of subjects, ”he says. Suddenly, the farmer saw in social networks, including Twitter, Facebook and Tiktok, a good vector to “restore the truth”. But for that to happen, he had to find a way of doing things that was eye-catching enough to grab the attention. “It happened a bit by chance when I released the video with Dudule, the starch that clogs the asshole,” he recalls.
When he saw his initiative taken up in many media, Bruno Cardot said to himself that he had something. “This humor, self-deprecating side, that’s what you have to do, especially to reach non-agricultural youth. A lot of colleagues make 2-minute videos in front of the camera which are very interesting, but you still pick up after 10 seconds, ”he admits. Bruno is also far from being the only one to surf this niche since it is also that of the association France Agri Twittos. “The idea is to make positive communication around our businesses on the networks”, he continues.
“One thing is certain, we are going to have a good laugh”
Bruno Cardot produces two to three clips a year, covers of songs whose texts he adapts to the message he wishes to convey. For example, to the tune of La tribe de Dana, from Manau, we can hear him singing: “Now is the time to defend our know-how, against an army of escrologists ready to put us underground”. But he also makes other, shorter videos much more often, in which he talks jumbled up about glyphosate, biodiversity, the nitrogen tax or the “big pigs” responsible for wild deposits in the fields …
“We show our work in concrete terms. And when you don’t agree with certain regulations, you simply explain why. When we popularize and stage it in a funny way, the message gets across, ”assures the farmer. The next long version video is due out soon on a subject and a tune that Bruno Cardot prefers to keep secret for the moment. “I hope to shoot in May and ride in stride. One thing is certain, we are going to have a good laugh, ”he says.