Mark Zuckerberg
Attack on Twitter is gaining momentum again: Meta wants to launch Threads in the EU in December
Although Elon Musk and Mark Zuckerberg never met in the ring, the Meta CEO could definitely use threads to attack Musk.
© Blondet Eliot/ABACA/ / Picture Alliance
The Twitter alternative Threads started with a lot of attention worldwide before the platform disappeared again due to regional limitations. Now Meta CEO Zuckerberg apparently wants to know again – and is catching his competitor at a sensitive time.
According to a newspaper report, the Facebook group Meta wants to launch its short message service in December Finally launch threads in the EU. There will also be the option to use threads only to read posts without being able to write your own posts, the Wall Street Journal wrote on Thursday, citing informed people. The service is an alternative to Elon Musk’s online platform X (formerly Twitter).
Meta left out the European Union when Threads started in July and justified this with legal ambiguities with regard to “new digital laws”. According to observers, this probably meant the double package of the Digital Services Act (DSA) and Digital Markets Act (DMA) – and the automatic linking of user data from Instagram and Threads could potentially cause problems for Meta.
There is currently a good opportunity for Twitter competitors
According to market researchers, since Musk bought the short message service Twitter and renamed it X, the number of users of the online platform has been falling. Several competitors see the opportunity to build on Twitter’s former importance with alternatives. Threads is considered a particularly strong candidate because the service is based on Meta’s photo and video platform Instagram with hundreds of millions of users already connected to one another.
Threads has almost 100 million active users at least once a month, said Facebook founder and Meta boss Mark Zuckerberg in October. After its launch in July, Threads cracked the 100 million registration mark within a few days – but after that, user activity declined again. Zuckerberg was further convinced that Threads could become a service with a billion users in a few years. Instagram boss Adam Mosseri announced in October that Threads could finally become available in the EU in a few months.