Mikhael Tordjman is not a Niçois like the others. At 23, he is the head of
Limited Resell, a company for the resale of rare sneakers, these fashionable sports shoes, which he created almost five years ago, barely out of high school. With nearly 175,000 people following him on social networks and OGC Nice players among his clients, he now dreams of becoming “the reference in the middle in Europe”.
“This passion started in high school, when Adidas first collaborated with Yeezy,” he recalls. I had ordered a pair that was not my size. I sold it for three times the original price. The machine was launched. With each new release of limited editions, he bought for himself, for friends, for friends of friends. He then decided to put himself on Instagram under the name “Limited Resell” to consolidate his passion.
Sales quadrupled
“Basically, it was a kind of Leboncoin for sneakers, I was just reposting other people’s ads, says the Niçois. But I had a lot of requests so I created my own company with my website. And it took little by little, especially during the first confinement when online sales exploded. »
To the point where, in June 2021, it opened its first premises in Nice to manage orders, and recruited its first employees. “It was no longer possible, in my room, I had 600 pairs. I slept in shoeboxes,” he recalls. At the same time, he obtained his baccalaureate S, a DUT and continued in business studies. He preferred to take a gap year to devote himself entirely to his company, but will finish next year.
Next objective, to double the number of employees and fundraising
Today, he ships thousands of orders each year, with pairs averaging $250, “100% authentic and new.” He adds: “We have 1,000 references in all sizes. We are even the only ones to sell certain sneakers in Europe. Every year, he quadruples his sales.
This success, he explains by “his brand image”. “I have built a real community on social networks, which gives credibility and the products we offer are of high quality and exclusive”. Mikhael, who has devoted all his time to his business, achieves “everything he has already achieved simply from equity and a lot of ambition”, but he is “still far from what he wants to do”. . His next goal: “double the workforce, raise funds” and in the longer term, become “the benchmark for the resale of rare sneakers”. In the meantime, a clothing brand will soon see the light of day.