Artificial intelligence
Report: Apple is negotiating with Google over AI technology
Competing with OpenAI: A partnership with Apple could help Google make Gemini AI more popular. photo
© Andrej Sokolow/dpa
AI programs are trained with vast amounts of information and can formulate sentences or generate images at the language level of a human. Which smartphone functions can be used.
The chatbot ChatGPT started the current hype around artificial intelligence more than a year ago. AI programs like ChatGPT and Gemini are trained with enormous amounts of information and can, for example, formulate sentences at the linguistic level of a human and generate images from text specifications. The principle behind this is that they estimate word by word how a sentence should continue – or use visual elements from the captured data.
Google and Apple have long had individual AI-based functions in their services and devices – but the success of so-called generative AI such as ChatGPT increased the pressure on the tech giants to add similar functions. Google first countered with the chatbot Bard and then updated the software with Gemini. New AI functions are expected from Apple at the annual developer conference WWDC, where the next software for the company’s devices is traditionally presented in June.
A partnership with Apple could help Google make Gemini AI more popular in competition with OpenAI. At the same time, the cooperation between the tech heavyweights could bring competition watchdogs into action, who are already keeping an eye on both companies. It could also be seen as a sign that Apple is not as advanced in the development of AI software as the iPhone company would like.
According to media reports, Apple recently discontinued its car project after around a decade. It was also said that some of the affected software developers should work on AI programs instead. Google recently received criticism for a mistake with Gemini: The software generated images of non-white Nazi soldiers and non-white American settlers using diversity settings that were not adapted to the context. The function for generating images from text specifications was then switched off for the time being.