Arthur expands his television empire in Spain with the creation of Satisfaction Iberia

Arthur is proud to announce the birth of Satisfaction Iberia, the subsidiary of its group of audiovisual production companies aimed at the Spanish-speaking market. A new company created in partnership with Daniel Domenjo, Spanish counterpart of the successful French producer and host. With Satisfaction Iberia, the two men intend to reach the Iberian market, of course, but also Latin America and, for that matter, the Portuguese-speaking world.

“Spain, Portugal and France have a lot in common in terms of audiovisual content. So the combination of our respective know-how will offer the market a new player as agile as it is innovative,” said Arthur in a press release relayed by Varietypraising his new partner in passing.

A dazzling expansion

An announcement which confirms the dazzling expansion of Satisfaction Group which, a few months ago, entered the Anglo-Saxon market by taking a stake in the capital of Yes Yes Media, the company founded by the English animator Richard Bacon, but also Sister Media, Elisabeth Murdoch’s firm, sealing an alliance with Fulwell 73, an important British production company, and the Dutch audiovisual group Talpa.

Founded in 2010, the French presenter’s company and its subsidiaries now pride themselves on producing no less than 1,000 hours of programming per year broadcast in 31 countries. A “French leader in independent production” who is behind shows as diverse as The Zamours, Who Wants to Be a Millionaire, The Villa of Broken Hearts, A gold family or The angels of reality TV.

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