In a surprisingly different event the night before Halloween, Apple updated two of its key product lines – refreshing its Macbook Pros and the iMac. In the photo gallery you will find an overview of the newly introduced devices.
Strong heart
However, little has been done in terms of design: with the exception of a new, rich shade of black – called Space Black – Apple has not changed the look of the new devices compared to their predecessors. And the chic black tone is unfortunately reserved for the particularly expensive models.
The real star of the new devices is inside them: With the new M3 chips, the new computers not only offer significantly more performance. As the first chips built into a computer in series and manufactured using the 3-nanometer process, the M3, M3 Pro and M3 Max also work particularly economically and consume significantly less energy than other processors.
You can find out the details about the new computers and Apple’s strategy in this text.