The video doesn’t even last a minute. A ticking metronome, a record player turning on, everything starts harmlessly. But then, spot on, there it is, a brilliantly polished, gigantic scrap press that will crush decades, oh what: centuries, of human cultural creation in the following seconds. A trumpet, a guitar, a piano, cameras, computers, paint pots, books, a video game machine, and of course the metronome and the record player, destroyed by tons of violence, all accompanied by one Sonny and Cher-Song that sings about unconditional love. A spherical emoji is crushed so badly that its eyes bulge out. And then the scrap press opens and the new iPad Pro is in the middle.
Apple: When the scrap press threatens – economy
