Apple has just presented its mixed reality headset to the public, and now the company is already buying in new know-how: the group is taking over the start-up Mira Reality. The purchase price is not known.
“Apple buys smaller tech companies from time to time and we generally don’t discuss our intentions or plans”Apple said in a statement The Verge.
According to The Verge, Apple is also taking over several Mira employees directly, as CEO Ben Taft announced in a private posting on Instagram. he be “excited about the next chapter of Mira at Apple”. It was the end of a seven year old “Journey from dorm to takeover”.
Even if Mira’s headset Prism Pro with a large Plexiglas visor, it is significantly less elegant than Apple’s Vision Pro, but there are similarities in the user interface. The Prism Pro, for example, is also controlled with the eyes.
Mira’s products may be discontinued
Instead of private end users, Mira is aimed at large customers, including the US Air Force and the US Navy. Whether the existing customers and products will continue to be maintained is unclear, but unlikely.
For example, when Apple acquired the music streaming service Primephonic in 2021, it was phased out in favor of the Apple Music Classical released that year.
While Apple launches its Vision Pro mixed reality headset at an extremely high price point of around $3,500, Mira has historically been known for more affordable hardware. In 2017, the company announced a $100 headset.
Golem.de has already tried out an existing Mira product: a helmet with a visor developed by Mira is used for the Mario Kart attraction in Super Nintendo World.