4:51 p.m
Apple last hosted a product event almost three months ago. At the WWDC 2023 developer conference in June, the company presented the Apple Vision Pro, the first mixed reality headset with the Apple logo. In addition to an update for the Mac range, CEO Tim Cook also gave an outlook on the latest versions of the operating systems iOS 17, iPadOS 17, macOS Sonoma, watchOS 10 and tvOS 17 and already showed visionOS, the software that will run on the Apple Vision Pro.
4:32 p.m
The new iPhone generation is also likely to be delivered with components from the manufacturer Jabil Circuit. Only recently, BYD Electronic, a subsidiary of the electric car manufacturer BYD, announced that it would take over two Jabil production plants in China.
4:11 p.m
Apple CEO Tim Cook promises that the September event will begin soon. “It’s almost time! See you soon!” wrote the CEO via Twitter or X.
It’s almost time! See you soon! #AppleEventpic.twitter.com/gy47f9ZBjU
– Tim Cook (@tim_cook) September 12, 2023
4:02 p.m
Three hours before the keynote, investors are becoming cautious. After initial gains, Apple shares on the NASDAQ have now lost 0.64 percent to $178.21.
3:51 p.m
A few days before the keynote, it became public that the Chinese government was banning civil servants and employees of state-supported employers and state-owned companies from using Apple’s iPhones at work, as the news agency “Reuters” reported. The new restrictions are seen as a further escalation in the technology dispute between the USA and China.
3:30 p.m
NASDAQ trading begins in the USA when the starting bell sounds at 3:30 p.m. Shortly after the start of trading, Apple shares were up 0.66 percent at $179.36. Although the stock has now moved away from its all-time high of 198.23 US dollars in July, there has already been a surcharge of 38.04 percent since the beginning of the year.
3:19 p.m
According to Bloomberg news agency, Apple will launch the Indian-made iPhone 15 in India and other regions for the first time at the same time as the Chinese-made devices. Previously, Apple only produced a small portion of its smartphones in India, and production lagged behind Chinese production.
2:59 p.m
If the new iPhones actually come onto the market in September, this could also provide a boost to the numbers for the fourth quarter of the 2023 fiscal year. For the iGroup, its own smartphone is still the most important product, as it often acts as an entry point for consumers into the Apple ecosystem. However, iPhone sales collapsed in the last quarter of the year. It remains to be seen whether the new generation can remedy this problem.
2:35 p.m
Before the keynote begins in a few hours, Apple has taken its online shop offline as usual. As a rule, the virtual shopping mile is made available again after the presentation of the new products and also contains them directly.
2:30 p.m
An hour before the US stock market launch, the mood among Apple investors is friendly. Apple shares are up 0.29 percent at $179.88 in premarket trading on NASDAQ.
2:22 p.m
Even if inflation in the USA is falling again, prices remain at a high level. In all likelihood, those interested in the iPhone 15 will also have to notice this. The standard version of the iPhone 15 will cost $799, and with a larger display it will cost $899, as “Investor’s Business Daily” has learned. The Pro and Pro Max models will then be available for $1,099 and $1,199 respectively. However, the major US bank Goldman Sachs believes the hefty prices are justified and expects that the new generation of smartphones will drive the growth of the iGroup.
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2:01 p.m
In addition to numerous hardware announcements, Apple is also expected to provide details about its latest software versions, which were first announced at the WWDC 2023 developer conference in June. With iOS 17, iPadOS 17, macOS Sonoma, watchOS 10, tvOS 17 and visionOS for the mixed reality headset Apple Vision Pro, numerous versions of the Apple operating systems are in the starting blocks. The software upgrades are expected to take place later this fall.
1:03 p.m
There could also be news this evening about Apple’s AirPods headphone series. According to “Engadget”, Apple is likely to say goodbye to the Lightning port in the charging case and replace it with the USB-C standard. In the future, the headphones could also have body temperature sensors and functions for people with hearing impairments, but at this year’s keynote the changes are likely to be limited to the charging port.
12:44 p.m
If the announcement of the new iPhone generation is considered a foregone conclusion at today’s event, models of Apple’s smartwatch Apple Watch are also expected. The Apple Watch Series 9 is said to differ from its predecessors primarily due to its new S9 processor, as “Engadget” reports. In addition to stronger performance, the chip based on the A15 processor could also bring longer battery life. The Apple Watch Ultra, which is aimed primarily at outdoor and competitive athletes, could also receive some innovations, according to the portal. The second generation of the Pro model could feature a black titanium case in addition to the existing lighter color scheme.
12:20 p.m
The new iPhones can usually be pre-ordered just a few days after the announcement, usually on the Friday after the keynote. If Apple stays true to this schedule, Apple fans can place their pre-orders from September 15th. The new smartphone models are usually delivered a week after the start of the pre-order phase, in this case on Friday, September 22nd. However, this data has not been confirmed by Apple.
11:59 a.m
Before the keynote starts this evening at 7:00 p.m. Central European Summer Time and the iGroup’s new product range is presented, movement can already be seen in pre-market NASDAQ trading. Apple shares were temporarily 0.27 percent higher at $179.85.
11:46 a.m
The keynote under the motto “Wonderlust” will be held again this year Steve Jobs Theater takes place, an underground presentation hall named after Apple co-founder Steve Jobs. Jobs founded the company with Steve Wozniak in 1976 before being forced out of the company in 1985. In 1996, the visionary returned to Apple and led the company between 1997 and 2011. However, due to cancer, Jobs died in 2011, just a few weeks after handing over leadership to current CEO Tim Cook. Read the short biography of Steve Jobs here.
11:28 a.m
Experts gave their assessment of the iGroup’s new product portfolio in advance. It is expected that Apple will introduce the iPhone 15 with a display size of 6.2 inches and the Max version with 6.7 inches. The premium version, the iPhone 15 Pro, will also come onto the market with a 6.2-inch display and the iPhone 15 Pro Max with a 6.7-inch screen. The Pro model with the larger display could possibly also be announced under the name iPhone 15 Ultra.
10:54 am
While the autumn keynotes in the first two Corona years took place exclusively virtually, last September the tech giant invited people to an iPhone event for the first time, which took place both in person and online. And this year, the local audience will once again have the opportunity to experience the latest announcements in the Steve Jobs Theater, while the keynote will also be streamed online.
10:39 am
This year’s September keynote has the motto “Wonderlust”, a play on the English word “Wonder” for wonder and “wanderlust”. Despite the term’s German origins, the slogan has been translated as “Look forward to it” in German-speaking countries.
10:14 am
Exactly two weeks before the big event, Apple invited people to the September keynote in Apple Park in Cupertino, California.
Join us for a special #AppleEvent on September 12 at 10 am PT.
Tap the ?? and we’ll send you a reminder on event day. pic.twitter.com/dQLzRfEVVq
– Apple (@Apple) August 31, 2023
In a short video shared on Twitter/X shortly afterwards, the Apple logo can be seen turning into a heart.
10:00 a.m
Apple fans will have already marked this day in red in their calendars after the announcement at the end of August: This evening the iPhone manufacturer Apple is inviting people to the keynote again. So when the time comes again at 7:00 p.m. Central European Summer Time and Apple CEO Tim Cook welcomes his guests in person and virtually, the finanzen.net editorial team will accompany the event to present the iGroup’s latest products as usual. The evening should also be exciting for investors: Will Apple manage to convince not only its customers but also the market with its new product range?
Editorial team finanzen.net
Image source: Vividrange / Shutterstock.com, Justin Sullivan/Getty Images, Apple