Like every year, the iPhone manufacturer Apple invites you to a keynote speech in autumn. The presentation of a new iPhone generation is considered a foregone conclusion. With the iPhone 15 and the iPhone 15 Ultra, the successors to the popular smartphones are in the starting blocks. You can find out what else Apple has planned for the “Wonderlust” event and all other details about the keynote here in the finanzen.net live ticker.
1:03 p.m
There could also be news this evening about Apple’s AirPods headphone series. According to “Engadget”, Apple is likely to say goodbye to the Lightning port in the charging case and replace it with the USB-C standard. In the future, the headphones could also have body temperature sensors and functions for people with hearing impairments, but at this year’s keynote the changes are likely to be limited to the charging port.
12:44 p.m
If the announcement of the new iPhone generation is considered a foregone conclusion at today’s event, models of Apple’s smartwatch Apple Watch are also expected. The Apple Watch Series 9 is said to differ from its predecessors primarily due to its new S9 processor, as “Engadget” reports. In addition to stronger performance, the chip based on the A15 processor could also bring longer battery life. The Apple Watch Ultra, which is aimed primarily at outdoor and competitive athletes, could also receive some innovations, according to the portal. The second generation of the Pro model could feature a black titanium case in addition to the existing lighter color scheme.
12:20 p.m
The new iPhones can usually be pre-ordered just a few days after the announcement, usually on the Friday after the keynote. If Apple stays true to this schedule, Apple fans can place their pre-orders from September 15th. The new smartphone models are usually delivered a week after the start of the pre-order phase, in this case on Friday, September 22nd. However, this data has not been confirmed by Apple.
11:59 a.m
Before the keynote starts this evening at 7:00 p.m. Central European Summer Time and the iGroup’s new product range is presented, movement can already be seen in pre-market NASDAQ trading. Apple shares were temporarily 0.27 percent higher at $179.85.
11:46 a.m
The keynote themed “Wonderlust” will once again take place this year in the Steve Jobs Theater, an underground presentation hall named after Apple co-founder Steve Jobs. Jobs founded the company with Steve Wozniak in 1976 before being forced out of the company in 1985. In 1996, the visionary returned to Apple and led the company between 1997 and 2011. However, due to cancer, Jobs died in 2011, just a few weeks after handing over leadership to current CEO Tim Cook. Read the short biography of Steve Jobs here.
11:28 a.m
Experts gave their assessment of the iGroup’s new product portfolio in advance. It is expected that Apple will introduce the iPhone 15 with a display size of 6.2 inches and the Max version with 6.7 inches. The premium version, the iPhone 15 Pro, will also come onto the market with a 6.2-inch display and the iPhone 15 Pro Max with a 6.7-inch screen. The Pro model with the larger display could possibly also be announced under the name iPhone 15 Ultra.
10:54 am
While the autumn keynotes in the first two Corona years took place exclusively virtually, last September the tech giant invited people to an iPhone event for the first time, which took place both in person and online. And this year, the local audience will once again have the opportunity to experience the latest announcements in the Steve Jobs Theater, while the keynote will also be streamed online.
10:39 am
This year’s September keynote has the motto “Wonderlust”, a play on the English word “Wonder” for wonder and “wanderlust”. Despite the term’s German origins, the slogan has been translated as “Look forward to it” in German-speaking countries.
10:14 am
Exactly two weeks before the big event, Apple invited people to the September keynote in Apple Park in Cupertino, California.
Join us for a special #AppleEvent on September 12 at 10 am PT.
Tap the ?? and we’ll send you a reminder on event day. pic.twitter.com/dQLzRfEVVq
– Apple (@Apple) August 31, 2023
In a short video shared on Twitter/X shortly afterwards, the Apple logo can be seen turning into a heart.
10:00 a.m
Apple fans will have already marked this day in red in their calendars after the announcement at the end of August: This evening the iPhone manufacturer Apple is inviting people to the keynote again. So when the time comes again at 7:00 p.m. Central European Summer Time and Apple CEO Tim Cook welcomes his guests in person and virtually, the finanzen.net editorial team will accompany the event to present the iGroup’s latest products as usual. The evening should also be exciting for investors: Will Apple manage to convince not only its customers but also the market with its new product range?
Editorial team finanzen.net
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