It is a shortened version, without the introductory remarks of Zinédine Zidane present in the original format. The framework ? A country rugby pitch (local values oblige) rather than a football locker room. But Antoine Dupont reinterprets the “mythical” text of the Volvic commercial shot in 2000 in front of the camera of Stéphane Meunier, the director of the documentary Eyes in the Blues at the 1998 World Cup.
“It’s always the same gestures, replays the captain of the XV of France. First the left leg. Always. Sock. Shoe. Then the right leg. Then a sip of Volvic. Always. »
The indisputable headliner of French rugby
The message of the ad broadcast since Thursday by the brand of mineral water, partner of the Rugby World Cup which begins on September 8, is clear: “Toto” is the new “Zizou”, the prophet who must bring his people to the top of the Mount Ovalie.
We now hope without too much belief in a new version of the incredible Casino Cafeteria adwith Fabien Galthié in the role of Aimé Jacquet.