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Helmut Martin-Jung and Jürgen Schmieder, Los Angeles
“Cut the Cord!” That was the battle cry in the USA, the signal for the incredible success of the Netflix streaming portal. “Cut the Cord” was figuratively canceling your subscription with a cable TV provider – why pay to watch something broadcasters set times interrupted by commercials? Netflix was the alternative, the young challenger who fought this content monster by offering great content whenever you wanted for a significantly lower monthly price (about ten dollars instead of 75 for a cable TV subscription) and that even without ads.