Evaluation
Twitter traffic dropped after threads started
According to an evaluation by the web analysis company Similarweb, the data traffic to Twitter after the threads started on Thursday fell by five percent in a weekly comparison. photo
© Richard Drew/AP/dpa
“There is only ONE Twitter,” says the head of the short message service. Quite a few users seem to have already found another alternative for themselves.
According to an evaluation by the web analysis company Similarweb, the data traffic to Twitter after the threads started on Thursday fell by five percent in a weekly comparison. Compared to the same days last year, the decline was 11 percent, Similarweb reported on Tuesday. Numbers from the IT security provider Cloudflare also showed a drop in data traffic to the short message service, company boss Matthew Prince wrote on Twitter.
Additional billions in sales forecast
Threads could add $8 billion in revenue to Meta by 2025, according to Evercore analyst Mark Mahaney. It wouldn’t be very much for the Facebook group: last year, Meta earned over 116 billion dollars. But that would already be well above the $5 billion in revenue that Twitter generated in its last full year as a public company. Mahaney expects Threads to have around 200 million daily active users by 2025. Meta hasn’t built any money-making ways into threads yet.
Twitter owner Elon Musk and the company boss he recently appointed Linda Yaccarino were defiant in the face of the numbers. “There is only ONE Twitter,” Yaccarino said on the service. Last week saw the highest Twitter usage day since February, she wrote without further detail. Musk promoted the platform by saying that everyone can live out their true self on it. He bought Twitter for $44 billion last October after months of trying to get out of the expensive deal.