Alpine strikes hard by appointing Zinedine Zidane as ambassador

Withdrawn since leaving Real Madrid in May 2021, Zinedine Zidane has returned to the forefront of the media scene. The French football icon has not (yet) sat on a club or selection bench. But he was present in London on Thursday, during the presentation of the 2023 Alpine single-seater, which will be driven by two other Tricolores, Esteban Ocon and Pierre Gasly.

The Norman Formula 1 team has announced that Zizou (50) will be its new ambassador, as well as the sponsor of its programs for equal opportunities, in a discipline not really accessible to all budgets.

Defend equal opportunity

“It’s important to tell children that, wherever they come from, they can one day become the champions of tomorrow, whatever field they choose, and that they must always believe in their dreams” , launched the 1998 world champion, very fan of Formula 1.

“I can’t wait to be able to exchange, that’s what I’ve done with Pierre and Esteban already, he also said. It’s always super exciting to share things, whether it’s sport or passion. I can’t wait to start. »

Alpine hopes to thrill its luxury ambassador, finishing “at least” in fourth place as in 2022 in the world championship, launched general manager Laurent Rossi. And why not, interfere in the top 3, embodied last season by Red Bull, Ferrari and Mercedes.

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