Saturday’s France – New Zealand match instantly entered the history of French sport. Some 6.2 million people followed it live on France 2, representing an audience share (pda) of 28.6%. The stunning French victory allows the second channel to lead the hearings on Saturday evening.
It is ahead of France 3, which with fiction Murders in the three valleys, captivated 4.41 million fans of police intrigue (19.9% of pda), and especially TF1 which broadcast the 23rd edition of the NRJ Music Awards. The ceremony attracted 4.1 million viewers (18.3% of pda).
The first channel could see the glass half full – this is the show’s lowest score in history – but, this Sunday, it insists on the half full. The show achieved good “on target” audiences. Namely 37% of pda on French women responsible for purchases under 50 (compared to 23.9% for the France 2 rugby match), 40% for 15-34 year olds, 41% for 4-10 year olds , and 31% for 25-49 year olds.