Opinion poll
The majority of Germans see alcohol advertising as a danger to young people
Can advertising influence the drinking behavior of young people?
© Silas Stein / DPA
Germans have a clear opinion on how advertising affects the drinking behavior of young people. In a representative Forsa survey, almost 80 percent of those surveyed think it is important that advertising for alcohol also provides information about the health risks.
According to a survey, two thirds of Germans believe that alcohol advertising poses a risk that young people will start drinking beer, wine and schnapps earlier. 24 percent of those surveyed agreed with the statement “Yes, definitely.” 42 percent are of the opinion that this is “somewhat” true. This emerges from a representative Forsa survey commissioned by the health insurance company DAK-Gesundheit, which is available to the German Press Agency. 29 percent voted “No, probably not” and only two percent voted “No, definitely not.” The remaining three percent said they didn’t know.
The Federal Drug Commissioner Burkhard Blienert called on politicians to adopt strict advertising and sponsorship rules. “Advertising works, especially with children and young people,” he said. “The more often and earlier children and young people see advertising for alcohol, the more likely they are to try alcoholic drinks.”
Alcohol advertising – with reference to health risks
In general, 79 percent of those surveyed are of the opinion that alcohol advertising should point out a health risk. 19 percent believe that a warning about the danger of alcohol consumption is not necessary. Women and the group of 14 to 20 year olds speak out According to the survey, people are slightly more likely to make such a statement than men and older people. Cigarette packs already point out the dangers of smoking.
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“We need a rethink when dealing with the advertising of addictive substances,” demanded DAK boss Andreas Storm. In addition to the introduction of warnings, education and targeted campaigns are important building blocks in addiction prevention. “Children and young people grow up with alcohol advertising that is visible everywhere,” says Prof. Reiner Hanewinkel from IFT-Nord, who scientifically accompanied the survey. “It is well documented that they also notice alcohol advertising. Intensive contact with alcohol advertising can then lead to children and young people starting to consume alcohol much too early.”
According to the information from July 18, the Forsa Institute conducted the survey. 1,253 people aged 14 and over nationwide by August 1st.