After the X boycott: Musk insults renegade advertisers

As of: November 30, 2023 7:23 a.m

By supporting an anti-Semitic post on his platform, X owner Musk scared away many advertisers. But instead of limiting the damage, Musk is now insulting the renegades.

A boycott by advertising customers is causing problems for the online platform of Tesla founder Elon Musk, the Twitter successor Now the owner complained about the former advertisers.

At a New York Times conference, Musk attacked Disney boss Bob Iger. Iger and other companies involved in the advertising boycott should go to hell (“Go f*** yourself”), Musk said in the panel discussion. He cannot be blackmailed with advertising and money. The boycott could “kill” X. If this were to happen, the companies would have to publicly justify it.

Support for one anti-Semitic post

Since mid-November, many large companies have stopped booking advertising with X – including Apple, IBM, Coca Cola and Microsoft. Large film studios such as Sony and Warner Bros have also not posted any new content on X for weeks. According to the New York Times, the company could lose $75 million by the end of the year due to the advertising boycott, while

The background is, among other things, Musk’s reaction to a post with an anti-Semitic conspiracy story. It said, among other things, that “hatred against whites” was being spread by the Jews. Musk replied that this post contained the “actual truth.” He has now described his contribution as a mistake.

Nils Dampz, ARD Los Angeeles, tagesschau, November 30, 2023 7:02 a.m

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