Saint-Dizier should not receive a trophy “Ugly France”. Indeed, the town of Haute-Marne has decided to save the world through beauty. ” Eh ! ? “, you say, raising your uncontrollable eyebrow like Carlo Ancelotti. The idea of “Beauty will save the world” was born in April 2021 in Saint-Dizier during the third confinement, because once again culture was inaccessible with all the museums closed. To avoid “collective depression”, Mayor Quentin Brière used public space to “offer oases of beauty” to his fellow citizens.
The community has reserved advertising panels – 4x3s or “lollipops” – to display works of art on them. The kissby Klimt, or Luncheon of the Boating Partyby Renoir “bring balm to the heart”, declared to 20 minutes the councilor in April 2021. After saving Saint-Dizier, the system will do the same in six other cities in France.
Spotted and supported by the French Federation of Things That Work
Indeed, “Beauty will save the world” will be duplicated in Talmont-Saint-Hilaire (Vendée), in Saint-Raphaël (Var), in Bourges (Cher), in Neuvy-sur-Barangeon (Cher), Bourg-en -Bresse (Ain) and Lamontjoie (Lot-et-Garonne). The initiative was, in addition to media coverage, “spotted and supported” by the French Federation of Things That Work in 2022. And enters a new dimension with its deployment on a national scale.
The device received the support of the Meeting of national museums – Grand Palais. The institution makes a selection of works of art available to interested municipalities.