Adobe brings generative AI to video editing programs

Adobe CEO Shantanu Narayen welcomes 10,000 digital marketers to Adobe Summit, where the company unveiled innovations across Adobe Experience Cloud on Tuesday, March 21, 2023, in Las Vegas. (David Becker/AP Images for Adobe)

The software company Adobe is improving its video editing program Premiere Pro, which is also used in Hollywood, with AI functions. Among other things, this should make it easier to add objects to scenes. This could be, for example, a tie on a person or a picture on the wall, Adobe explained in the announcement on Monday. The software will then automatically ensure that the added object is displayed correctly during scene changes and camera movements. The changes will be able to be made via voice instructions.

It will also be easier to remove objects from scenes – the AI ​​software will then automatically fill the freed area based on the surroundings. This is useful, for example, if a microphone sticks out into the picture or you leave a coffee mug on the table, said Adobe manager Joe Saccone, alluding to a well-known error in a scene from the series “Game of Thrones”.

The software should also be able to extend scenes slightly for transitions, for example, by artificially generating additional images. Adobe initially did not provide any information about when exactly this year the new options will be available and what the pricing model will be.

The functions belong to the so-called generative artificial intelligence, which is so called because it can generate digital content itself. These can be texts like the chatbot ChatGPT – or images, videos and audio files. Adobe has already introduced such AI aids in its photo editing program Photoshop.

In video, the ChatGPT developer company OpenAI recently caused a stir with its Sora software, which can generate video clips based on voice commands. Concern that studios could at least partially replace actors and screenwriters with AI applications was one reason for several months of strikes in Hollywood last year. (dpa)

source site