“Hello”, she’s back. After six years of absence, Adele is making her voice heard again thanks to the release of Easy on me, the first single from his fourth album, which is scheduled for release on November 19. The singer was obviously eagerly awaited since Spotify announced that her new song had broken the record for the most listened to song in one day, without however specifying the exact number for the moment.
Queen of the charts, with more than 100 million certified sales, the singer must confirm her status in an era where streaming has become the norm. When his previous album, 25, was unveiled, Adele had decided not to make it available on platforms such as Spotify, Deezer or Apple Music. It was not until seven months after its release in stores to discover it in streaming.
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“I know streaming is the future, but it’s not the only way to consume music. I cannot pledge allegiance to something that I do not yet know what I think ”, she had indicated to the Time in 2015. At the time, only his singles were able to benefit from this digital exhibition window.
The numbers from the clip Easy on me, directed by Xavier Dolan, also show the wait that surrounded the return of the singer: in less than 36 hours, the video exceeded the bar of 50 million views on YouTube. It remains to be seen whether Adele will repeat the feat of reaching a billion views in less than 88 days as she did for Hello six years ago.