Is this item cheaper elsewhere? In the middle of shopping on the Internet, many often ask themselves the question. “But it’s often tedious to search,” laughs Nicolas Bindler. This 34-year-old Alsatian admits it himself, few consumers use price comparators, his own included.
So the founder of “achatmoinscher.com” had an idea to stand out from the competition of “Idéalo” or “Le Dénicheur”. “With my “magic tool”, all you have to do is copy the link and you know very quickly if there is better on other sites”, he assures, taking the example for the purchase of a telephone. .
Spotted on an e-commerce site, the same article is finally 30 euros less expensive with an operator. And the operation can be carried out with many other articles. “In total, I must have about 30 million in my database, for approximately 120 million offers. Especially in electronics, computers, video games and high-tech”, details the entrepreneur, who has agreements with “most e-merchants”.
“It’s not always cheaper elsewhere”
“Nearly thirty times a day”, its robots inspect their sites and update the prices on its comparator. Nicolas Bindler is then remunerated if purchases are made via “achatmoinscher.com”. “The commission varies from 2 to 5% but the buyers do not see it, it does not matter to them that I am paid”, he explains, he who is just starting to live from his activity. Three years after having launched its comparator and thirteen years after having started in this field with “venuscomparer.fr”, since closed.
“It’s really taken off for two, three months. When influencers talked about my magic tool, it really helped me,” continues the 30-year-old, still looking for visibility on the main search engines. “It’s very hard to rank well [remonter dans les résultats] but it’s getting better and better, ”says the native of Haut-Rhin, now living in Molsheim (Bas-Rhin).
In this period of inflation, he assures her, “you can quickly save money by comparing”. “It’s not always cheaper elsewhere but it’s worth taking a look before ordering. It costs nothing ! »