Harry Potter has enjoyed worldwide success for 25 years – ARUN SANKAR / AFP
- The Harry Potter license is the best-selling license of the year 2020 in France.
- A permanent store opens its doors in Lille, in the face of a craze that is still present after the release of the first volume, almost 25 years ago.
- Magic wands, beers, chocolate frogs and all kinds of goodies are waiting for you.
“By Merlin’s underpants!” “, young Hermione would say. And for good reason, a permanent shop dedicated to
harry potter universe arrives in Lille!
Almost 25 years after the release of the first volume of the saga, the series is still very successful. In 2020, the saga saw a spectacular increase of 44% of sales of its derivative products. The Harry Potter license is the best-selling last year, with five products sold every minute in France.
A store soon in Lille
Creator of Wizards’ Lair, a store entirely dedicated to the Harry Potter universe, Philippe Montaulieu has spread out stores all over France (Bayonne, Marseille, Vitrolles, etc.) before opening his first store in Euralille in early June in the northern metropolis.
On the program: butterbeer, chocolate frogs, pop-up with the effigy of the characters, not to mention the famous Ravenclaw tiara, you will have the choice. Except for the wands, because remember, it is the wand that chooses its wizard, and not the other way around! Clothing, soft toys, jewelry and bags will also be on the shelves.