From dirndl to TikTok star: The German wine queen is no longer what she once was 75 years ago. An award through the ages.
TikTok star Loi is rocking out on stage and the mood in the room is boiling. Several thousand wine fans, mostly between 20 and 40 years old, celebrate, fear, and cheer on their candidate on stage. Pop concert? Superstars? No: Five young women in chic cocktail dresses. One speaks five languages, the other is an experienced winemaker, and the third is studying classical music. They all have a dream: to be the German wine queen one day. Wear the highest crown in the wine industry – and dance through a year as a wine influencer.