Deep in Swabia, where people work hard and like to mope, the local football club now plays in the top league. An experiment – for the city and for football.
Of course they have no Kö and no Ku’damm in Heidenheim. They have christened their shopping mile “Hauptstrasse”: almost 350 meters, cobblestones, the houses have gables after three floors. At the beginning of the pedestrian zone, App-Werner sells hats, then Seydtle-Karl sells jewelry, then Kopp-Kirsamer-Martin glasses. If you want Gucci, you have to go to Stuttgart.
Heidenheim an der Brenz, with 50,000 inhabitants in the middle of nowhere in Baden-Württemberg, is a city that you fall in love with at second glance. Says your mayor.