Video on social media
The “Tagesschau” explains the youth word of the year so “embarrassingly”
Tagesschau spokeswoman Susanne Daubner explains the youth word of the year
© Tagesschau / Twitter
“Cringe” is the youth word of the year 2021. “Tagesschau” spokeswoman Susanne Daubner explained the term just right in a video on the show’s social media channels.
“Cringe” is the youth word of the year. Never heard? Then you may belong to the audience that still regularly watches the “Tagesschau” on linear television – and is therefore presumably far removed from any youthful words in terms of age.
On its social media presence, the venerable ARD news program also explained to its followers what the term is all about. “Cringe is the feeling you have when I say the following sentence: ‘Digga, how fly is the Tagesschau actually when it flexes with youthful words. It works for you, ARD,” said Tagesschau spokeswoman Susanne Daubner.
Youth word of the year: “Tagesschau” pokes fun at itself
Embarrassing? Then the video served its purpose. “Cringe” stands for the feeling of foreign shame – and that is exactly what creeps up on you when established news anchors frantically throw youthful language around them. The tongue-in-cheek “Tagesschau” video was well received on the internet: on Twitter alone, it was shared significantly more than 2000 times within 24 hours, and on Instagram there were almost 300,000 likes. And in the comments, too, the humor outweighed the shame of others.
It is no coincidence that Susanne Daubner announces the winning word this year. The “Tagesschau” had already been a success on social media when Langenscheidt-Verlag, which organizes the vote for the youth word of the year every year, announced the shortlist , The clip has now achieved cult status online. The “Tagesschau” has experience with poking itself on the Internet.
The word “Cringe” got 42 percent of the vote in the election for Youth Word of the Year. “The term is part of the active language used by ten to 20 year olds,” said the publisher, which has been organizing the election since 2008. This is evident not least from the fact that “cringe” was already in second place last year. This year, the terms “sus” (an abbreviation for “suspect”) and “sheesh”, an expression of astonishment, landed in second and third place.
Sources: “Tagesschau” on Twitter / Langenscheidt publishing house