Angela Merkel surprises us in an evening dress, Barack Obama wears surf shorts and Vladimir Putin presents himself on horseback with a bare chest. Coincidence? Certainly not, says the Austrian journalist Daniel Kalt. In his book “Bearing the State” he analyzes the dress code of politics.
Mr. Kalt, fashion is power – is that sentence correct?
In any case, there is a close connection between fashion and politics. We even accept them in our language. It is not without reason that one says that someone holds an office. The younger generation of politicians in particular uses fashion consciously to communicate with them. One then speaks of visual politics.
What does the term stand for?