For its 25th birthday, the Swiss free newspaper 20 minutes an anniversary edition in which the paper lets its own readership celebrate. The well-wishers – young, diverse, cool, of course – are presented on a special page: Darrell, 23, wearing an afro and a casually unbuttoned shirt, greets in front of an Alpine panorama and is happy about the “neutral and objective reporting” that helps him to form his “own opinion” “without being pushed in a certain direction”. Remo, 28, is also enthusiastic: “With 20 minutes I always know what’s going on. Fast and easy – thank you!”

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