No more sharing passwords, instead advertising, no more watching what and where you want. Everything that made the company’s history so fascinating has now been told.
“Netflix and Chill” – these three words were a symbol and proof that the group had made it. As a streaming portal and as a pop culture phenomenon. The company name was conceptual monopoly, like tempo, tape or google. And “Netflix and Chill” was synonymous with inviting sex, like “come up for a coffee.” Not much more is possible, Netflix cultivated its image of the disruptor at the interface of entertainment and technology: innovative formats, freed from the strict constraints of the dinosaur TV industry such as length, structure due to commercial breaks, number of episodes per season. Bold projects, triggered by data analysis and tailored to customer preferences. No advertising, all episodes of a series season immediately and anytime on demand, for two fistfuls of dollars or euros a month.