We expected it on December 11, 2024, it will be released on June 28! Cool for Pierre Niney – and Alexandre Dumas – fans, but how come the film the count of Monte Cristo released six months earlier than expected… and on a Friday, what’s more?
The reason is strategic, according to Diverto : the producers of the film directed by Matthieu Delaporte and Alexandre de La Patellière hope to ride on the Cinema Festival phenomenon, which will be held this year from June 30 to July 3, 2024. The event – and its unique price of 5 euros per place – could indeed boost entries.
Declining results
Not stupid, but… a little risky when we know the results of the last edition of the Fête du cinéma. In 2023, it attracted “only” 3.1 million spectators, reports BoxOfficePro, i.e. attendance down 4% compared to the previous year. And yet it was “boosted” by the return of Indiana Jones (The Dial of Destiny).
Pathé’s strategy, which distributes the count of Monte Cristo will it bear fruit? We must hope so, because his major project of “relaunching French cinema” (described by Large Screen) difficult to take.
Our “Cinema” file
So, Asterix and Obelix: the Middle Kingdom did not achieve its objectives and The 3 Musketeers, Miladydirected by the same Matthieu Delaporte and Alexandre de La Patellière, only achieved relative success where The 3 Musketeers: d’Artagnanits predecessor, attracted 3.3 million French spectators and grossed more than 30 million dollars.